A Case Study of New Freezeland
New Freezeland is an Indian fast-food restaurant chain based in Canada, known for its wide variety of delicious menu offerings. To grow its online presence in the competitive food industry, New Freezeland wanted to reach a broader audience and attract new customers. To achieve this, they sought the expertise of our digital marketing agency to revamp their online marketing strategy.
Client's Requirements
Client's Requirements
New Freezeland approached us with specific requirements to boost its online visibility and drive customer engagement.
1. Social Media Management
We developed a detailed content calendar for Instagram that includes a mix of product showcases, customer testimonials, interactive stories, behind-the-scenes content, festive posts, and promotional posts for the client’s Instagram account.
Implemented a consistent posting schedule to maintain regular engagement with followers.
2. Photoshoots
We Organized monthly professional photoshoots to capture fresh, high-quality images of New Freezeland’s Ambience, food & beverage items.
We Edited and optimized photos for various social media platforms, ensuring they were consistent with the brand’s visual identity.
3. Paid ads on Instagram, Facebook, and Google
We Design and implement targeted ad campaigns to reach potential customers in Mississauga.
Utilize demographic and interest-based targeting to ensure the most relevant audience sees ads.
Continuously monitor and optimize ad performance to achieve the best return on investment (ROI).
4. Reels
We Created engaging and trendy video reels showcasing the preparation of menu items, customer experiences, restaurant ambiance, and offerings.
Utilize trending audio, effects, and storytelling techniques to maximize reach and engagement.
Leverage the algorithms of social media platforms to increase visibility and attract new followers.
Results
Our recent campaign for our client yielded impressive results across both Instagram and Google Ads.
Results
Achieved a 57.1% increase in account reach, growing the total followers to 1,277. Top reels reached views of up to 47.7k.
Google Ads
Generated 117,381 impressions, 750 clicks, and a conversion rate of 23.85%, resulting in 1,074 conversions.
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