A Case Study: New Freezeland Canada
New Freezeland is a vibrant Indian fast-food restaurant in Canada, known for its wide variety of street-style snacks, fusion delicacies, and signature Indian-style desserts. From chaats to Indo-Chinese bites and sizzling sandwiches, New Freezeland brings the authentic taste of Indian street food to the Canadian food scene. Loved by families, students, and foodies, it has become a go-to spot for comfort food with a flavorful twist.
Client's Requirements
Strengthen their brand presence on social media and maintain consistency
Promote their dine-in and takeaway menu with an engaging visual approach
Showcase the variety and authenticity of their street-style food through high-quality video and photography
Run targeted paid ad campaigns to attract footfall, boost reach, and increase local visibility
Social Media Management
We created a strategic content approach that blended food and drove engagement:
Built and managed a consistent content calendar tailored to their brand identity
Posted engaging content, including promotions, festive food features, and customer reviews
Crafted captions that connected with both desi food lovers and new audiences
Actively engaged through stories, polls, comments, and direct messages to build community
High-Quality Food Photography
We visually captured the energy and essence of Indian street food:
Conducted professional food photography shoots focused on color, texture, and vibrancy
Highlighted bestselling items, seasonal specials, and full platters to create visual cravings
Maintained a cohesive brand aesthetic across all platforms for better brand recall
Reels Production & Creative Content
We developed short-form content that captivated audiences:
Shot and edited dynamic Reels using trending audio and cultural references
Highlighted food prep, customer testimonials, and product spotlights
Paid Ad Campaigns
Our performance-driven campaigns helped maximize reach and engagement:
Run ad campaigns targeting food enthusiasts and event planners
Designed scroll-stopping creatives to advertise specials and increase brand awareness
Boosted traffic to their profile and generated consistent inquiries for dine-in and takeout
7,70,000+
Views
4000+
Profile Visit
100,000+
Reach
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