A Case Study: Transforming In-Store Experience with Digital Menu Boards for Mumma's Kitchen
Mumma's Kitchen is a fast-growing Indian vegetarian street food restaurant in Canada known for its home-style food, which includes a wide-ranging menu that includes Veg Thalis, Sev Usal, Frankies, Chaats, Pav Bhaji, and more.
Project Scope
Design dynamic and visually appealing TV screen menu boards to enhance the in-store customer experience and make the extensive menu easy to navigate.
Objectives
Created crystal-clear digital menus for three in-store TV screens.
Ensured categories that are cleanly segmented for faster ordering decisions.
Used vibrant, appetizing visuals to reflect the authentic street food vibe.
Challenges
Mumma's Kitchen offers over 80+ items, which made layout and readability a major priority.
The menu had to cater to regular customers and first-time visitors unfamiliar with Indian street food names.
Consistency with their brand identity while ensuring high contrast and screen legibility.
Our Solution
Designed for Digital Display
Fonts were optimized for readability on TV screens, even from a distance.
Item prices were aligned cleanly with dotted separators for a clutter-free appearance.
Visually Engaging & On-Brand Design
We used mouth-watering food imagery to enhance appetite appeal.
Emphasis on top-selling items through strategic placement (center or highlighted) and price visibility.
Screen 3: Pav Bhaji, Vada Pav, Chai Ki Chuski, Drinks, Milkshakes, and Fixed Meals
Segmented Menu Layouts
We broke the extensive menu into three separate screen designs:
Screen 1: Snacks, Fries & Poutine, Chaat, Dabeli, Sev Usal
Screen 2: Maggies, Frankies, Sandwiches, Egg Items, Combos, Burgers
Screen 3: Pav Bhaji, Vada Pav, Chai Ki Chuski, Drinks, Milkshakes, and Fixed Meals
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