Overview
Mumma's Kitchen is a popular Indian restaurant in Canada known for its rich flavours and authentic home-style meals. As part of its exciting expansion, it launched Mumma's Kitchen Express, a fully equipped food truck that will bring its delicious street food experience across the city.
To match the bold move, they needed a food truck design that could stand out visually, reflect their brand personality, and instantly catch attention on the road.
From concept to execution, we designed the entire truck, covering it with vibrant colors, playful food illustrations, and expressive typography that turned the vehicle into a rolling billboard of flavour and fun.
Understanding the Brand
We started by exploring Mumma's Kitchen's identity—warm, homely, and flavourful Indian street food with a modern twist. The truck needed to reflect this personality in a playful yet professional way.
Design Concept
Our goal was to craft a visual story on wheels. We chose a bright red base to represent energy and hunger appeal, complemented by bold white typography and eye-catching food illustrations. The phrases like “Tasty Fast Food,” “Fresh & Yummy,” and “Pizza Time” were added in stylish fonts to emphasize the fun, fast-paced nature of the food truck.
Custom Illustrations
From burgers and tacos to samosas and Indian thalis, we created custom hand-drawn food graphics placed all around the truck. Each element was designed to be playful, colourful, and visually enticing, building curiosity and craving before a customer even sees the menu.
Execution
The design was printed on high-quality vinyl and professionally wrapped around the truck. We ensured every side — front, back, and both panels — communicated the brand message. Even the smallest corner wasn't left untouched, adding a cohesive and immersive brand feel.
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