A Case Study of Pokeworks
Pokeworks is a restaurant known for its fresh and customizable poke bowls, offering a delightful fusion of Hawaiian cuisine with bold flavors. With a focus on quality ingredients and exceptional customer experience, Pokeworks has rapidly expanded its presence across Canada. Their menu, which includes sustainably sourced seafood, innovative sauces, and a variety of fresh toppings, appeals to health-conscious consumers and food enthusiasts alike.
Client's Requirements
Client's Requirements
Pokeworks aimed to enhance its digital presence and boost restaurant foot traffic through a comprehensive digital marketing strategy. It included managing social media by creating and posting engaging content on Facebook and Instagram and fostering community interaction. Collaborating with food bloggers and local influencers was essential for increasing brand awareness and attracting new customers. Strategic Google, Facebook, and Instagram ad campaigns were designed to optimize visibility and ROI using data-driven methods. Additionally, professional photoshoots and reels were used to capture Pokeworks' dishes and dining experience visually, driving social media engagement. These combined efforts sought to strengthen Pokeworks' digital footprint, engage a broader audience, and increase restaurant visits.
1. Social Media Management
Created a content calendar to ensure consistent posting and alignment with marketing campaigns. Designed visually appealing graphics and crafted compelling captions to highlight promotions, new menu items, and customer testimonials. Additionally, we've curated an SEO-optimized bio, ensuring that the profile ranks high in search results and attracts the right audience. Also, we have created organized highlights, making it easy for followers to navigate and explore Pokeworks
2. Influencer Collaboration:
Identified and contacted local influencers and food bloggers aligned with Pokeworks' brand values. Coordinated influencer visits to various Pokeworks locations, ensuring they experienced the whole menu and captured authentic content.
3. Google, Facebook, and Instagram Ads:
Conducted market research to define target demographics, tailoring ad content accordingly, and developed eye-catching ad creatives and compelling ad copies to capture attention and drive clicks and utilized A/B testing to refine ad strategies, focusing on high-performing ads to maximize ROI.
4. Photoshoots and Reels:
We organized professional photoshoots, ensuring high-quality images of Pokeworks' dishes and restaurant interiors. We also captured short, engaging reels highlighting the preparation of poke bowls, customer reactions, and special events. We integrated the visual content into social media posts and ad campaigns to enhance visual appeal and engagement.
Results
Results
The comprehensive digital marketing strategy led to significant improvements in Pokeworks' online presence and customer engagement
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