A Case Study: New Freezeland USA
New Freezeland USA is a vibrant Indian fast-food restaurant in the United States, serving a delicious medley of street-style eats, fusion snacks, and traditional Indian desserts that capture the true essence of India. From sizzling sandwiches to spicy chaats and indulgent sweet treats, it brings the bold tastes of Indian street food to a new-age American audience. Popular among students, families, and food lovers, it's become a beloved destination for flavorful comfort food.
Client's Requirements
Establish a strong, localized brand presence on social media
Promote their menu offerings for dine-in and takeaway
Use visual storytelling to showcase menu variety and authenticity
Collaborate with food bloggers and creators to drive awareness
Run targeted paid ad campaigns to increase footfall and engagement
Social Media Management
We crafted a full-scale digital strategy to boost their local visibility and community engagement:
Developed a curated content calendar aligned with brand voice and audience interests
Shared a mix of content—menu highlights, customer testimonials, promos, and festive features
Wrote engaging, relatable captions to connect with both Indian and non-Indian audiences
Consistently interacted via comments, stories, polls, and messages to build a local fanbase
High-Quality Photoshoots
To showcase their menu and ambiance, we produced professional food photography:
Conducted monthly photoshoots focusing on freshness, colors, and food textures
Captured combos, platters, desserts, and seasonal specials in appetizing detail
Maintained a cohesive visual identity that elevated the brand's digital presence
Reels Creation
We created Reels that entertained, informed, and made people hungry:
Produced short-form videos using trending audio, visual effects, and food prep moments
Leveraged Instagram trends to enhance discoverability and virality
Influencer Collaborations
To expand their reach organically, we partnered with local food creators:
Invited food bloggers to try the menu and share genuine reviews
Reposted user-generated content to build credibility and social proof
Tapped into their following to attract a new wave of customers
Paid Ad Campaigns
We ran performance-driven ad campaigns tailored to their location and goals:
Targeted foodies, students, and families within specific zip codes
Created bold, scroll-stopping creatives promoting deals and new items
Optimized ads to drive footfall, page visits, and takeout inquiries
262,000+
Views
180+
Accounts engaged
100+
Website Visits
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A Case Study: New Freezeland USA
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