A Case Study: Jani Locho
Jani Locho brings the beloved street food of Gujarat, India—especially the iconic Surti Locho—to Canada. With a focus on authentic taste, fusion innovations, and warm hospitality, Jani Locho quickly carved its niche among locals craving Indian comfort food with a modern twist.
Client's Requirements
Jani Locho partnered with us to build their digital footprint in a new market. As they expanded into the Canadian food scene, they needed an experienced digital marketing agency that could help them:
Build brand recognition and credibility among local and Indian communities in Canada
Maintain a visually strong and culturally relevant social media presence
Run location-targeted ad campaigns to increase foot traffic
Capture the essence of their food through professional photoshoots and video content
Social Media Management
We took a 360° approach to curating and managing Jani Locho’s social media platforms.
Created a consistent content calendar featuring brand stories, menu highlights, festive posts, and customer reviews
Crafted aesthetic and engaging creatives aligned with the brand’s identity
Managed daily interactions, built engagement, and fostered a growing online community of loyal followers
Professional Photoshoots
Organized regular photoshoots to build a strong and visually appealing media library.
Captured the vibrant textures and garnishes of their dishes, ensuring the visual content represented the quality and authenticity of the food.
Delivered images optimized for both social media and advertising platforms.
Reels Creation
Focused on short-form content to increase engagement, reach, and shareability on Instagram.
Created high-performing reels highlighting:
Food preparation shots
Customer reactions and feedback
Staff in action
Festive specials and offers
Ad Campaigns
We ran performance-driven ad campaigns tailored to their location and goals:
Ran Instagram and Facebook Ads focused on driving foot traffic and promoting special menu items.
Utilized location-based targeting to reach nearby food lovers and Gujarati communities.
Optimized ad performance through A/B testing of creatives, audience sets, and timing.
Result
Our integrated digital strategy helped Jani Locho significantly grow their online presence, with noticeable improvements in engagement, follower count, and in-store visits. The consistent branding, high-quality content, and strategic ads together positioned Jani Locho as a trusted and loved destination for authentic Gujarati street food in the local market.
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