A Case Study of Bombay Frankies (Mississauga)
Bombay Frankies, located in Mississauga, is a vibrant and popular restaurant known for its Chef-Inspired Indian street food, particularly its signature frankies. The restaurant has established a loyal local customer base, a reputation for authentic flavours, and a lively dining atmosphere. With a vision to expand its reach and attract more customers, Bombay Frankies sought to enhance its digital presence and leverage social media platforms effectively.
Client's Requirements
Client's Requirements
Bombay Frankies approached our digital marketing agency seeking comprehensive social media management, including consistent and engaging content on Instagram and Facebook to boost brand visibility and engagement. They aimed to collaborate with local food influencers to broaden their reach and create buzz around their offerings. Additionally, they sought targeted Instagram ad campaigns to drive traffic to their page and increase restaurant footfall. High-quality visual content was also essential, so the client required professional photoshoots and the creation of captivating Instagram reels to showcase their dishes and restaurant ambiance.
1. Social Media Management
Developed a content calendar for regular posts, including photos, videos, and stories.
Created visually appealing and engaging content highlighting the restaurant's dishes, special offers, and behind-the-scenes moments.
Engaged with followers through comments, direct messages, and interactive posts to build a solid online community.
2. Influencer Collaboration:
Identified and partnered with local food influencers who have a significant following and align with Bombay Frankies' brand.
Organized influencer visits and tasting sessions, encouraging them to share their experiences and reviews on their social media channel
Monitored and analyzed the impact of influencer collaborations to measure reach and engagement.
3. Instagram Ads:
Designed and launched targeted Instagram ad campaigns focusing on demographics and locations most likely to visit the restaurant.
Utilized eye-catching visuals and compelling copy to attract potential customers.
Continuously optimized ads based on performance metrics such as click-through rates, engagement, and conversions.
Impressions
202500+
Account Reach
13500+
Profile Visit
2000+
External Link Taps
140+
4. Photoshoots and Reels:
Conducted professional photoshoots to capture high-quality images of Bombay Frankies' dishes, restaurant interior, and vibrant ambiance.
Created engaging Instagram reels that showcased the preparation of dishes, customer testimonials, and special events.
Edited and optimized visual content to ensure it resonated with the target audience and aligned with current social media trends.
Conclusion
Conclusion
Bombay Frankies experienced a significant increase in online engagement, follower growth, and customer footfall through our strategic approach and dedicated efforts. The enhanced digital presence not only attracted new customers but also strengthened the loyalty of existing ones, contributing to the restaurant's overall success.
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