A Case Study: Bombay Frankies (Burlington)
Bombay Frankies in Burlington is a unique culinary destination offering chef-inspired Indian street food. With a vibrant menu that brings the authentic flavours of Bombay's bustling streets to Canada, the restaurant has quickly become a favorite for food enthusiasts looking for a delicious and exciting dining experience.
Client's Requirements
Client's Requirements
Bombay Frankies approached our digital marketing agency with the need to enhance their online presence and engage more effectively with their target audience. They required comprehensive social media management to keep their audience engaged and informed, strategic influencer collaborations to leverage local influencers and attract new customers, targeted Instagram ads and Google ads to boost visibility and drive traffic, and high-quality photoshoots and reels to showcase their delectable dishes and vibrant restaurant atmosphere.
1. Social Media Management
Curated engaging content that reflects the brand’s vibrant personality and culinary offerings.
Developed a content calendar to ensure consistent posting and optimal engagement times.
Monitored social media channels to interact with followers, respond to inquiries, and foster a loyal community.
2. Influencer Collaboration:
Identified and partnered with local influencers who align with Bombay Frankies’ brand values and target audience.
Organized influencer events at the restaurant to generate authentic, user-generated content.
Managed influencer campaigns to ensure maximum reach and engagement.
3. Instagram & Google Ads:
Designed visually appealing and targeted Instagram ad campaigns to reach potential customers.
Utilized advanced targeting techniques to focus on users interested in Indian cuisine and local dining experiences.
Analyzed ad performance metrics to optimize campaigns for better results.
4. Photoshoots and Reels:
Conducted professional photoshoots to capture the essence of Bombay Frankies’ dishes and ambiance.
Created engaging reels showcasing the preparation of popular menu items, behind-the-scenes glimpses, and customer testimonials.
Regularly updated visual content to keep the restaurant's social media profiles fresh and enticing
Results
Results
Our comprehensive approach ensured that Bombay Frankies increased its online visibility and fostered a robust and engaged community of followers and customers. The result significantly boosted foot traffic, online engagement, and overall brand awareness, positioning Bombay Frankies as a go-to destination for Indian street food in Burlington.
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